When it comes to keeping tenants happy, apartment owners and managers must first understand what makes them unhappy.
Top pet peeves include a lack of communication, technology failures, maintenance holdups and a lack of transparency, according to a recent survey from Appfolio. Successful property management means understanding and responding to all these items, and then some.
This is especially true in the post-pandemic era, when renters can afford to be somewhat choosier, said J. Turner Batdorf, senior strategist at Houston-based J Turner Research. In a tight market, owners and operators are striving to respond to renters’ concerns in a manner that will keep them satisfied — and in place — for the long run.