Current Job Openings

Marketing Analyst

Raleigh, NC

Company Overview:

Allbridge provides in-room technology solutions for properties, helping customers deliver one connected experience to their customers with all property technology solutions from design and procurement to installation and ongoing management. We are the partner hospitality, multifamily, and senior living organizations trust to position them for the future and strengthen the relationship with their customers.

We are rapidly growing and seeking top talent to join our team. If you want to work in a thriving industry and contribute to a successful organization, Allbridge may be the company for you. Made up of talented, dedicated, and energetic professionals, Allbridge offers significant career growth opportunities and competitive compensation and benefits packages.
Job Summary:

Allbridge is seeking an experienced industry Analyst Relations and Marketing Insights Specialist to help us position our portfolio in end-to-end property technology solutions that mitigate project risks, increase property value and improve lives through end-user experiences. The individual will deepen our ability to bring market data, insights, and the voice of the customer into our company strategy, product development, and marketing.

The individual in this role will have property technology industry experience to have meaningful discussions with key analysts about where our industry is headed. Looking for an individual to quickly understand our solutions strategy and place it into the context of a broader portfolio. Based on strong experience in market research and engagement with analysts, this position will help us get the most out of our investments in analyst firm research and expertise, ensuring that the best market intelligence drives our decision-making and raises the market savvy of our entire team.

 

Essential Job Functions:

  • Serve as point on corporate market research, provide insights, ensure best practices, and communicate insights from corporate market research – net promoter scores (NPS), brand preference, commissioned studies
  • Design, collaborate and execute overall industry analyst and market insights strategy, managing key analyst relationships and company investments in research reports and strategic consulting
  • Oversee analyst engagement strategy to ensure appropriate prioritization and secure critical market insights, concept feedback, and Allbridge coverage. Ensure engagement in the evolution of Allbridge as a property technology solutions provider with a broad, compelling portfolio of security and identity solutions
  • Develop a program with continuous analyst engagement and education that delivers positive placement in research reports to optimize Allbridge positioning in comparative reports
  • Leverage analyst investments and design programs to ensure delivery of meaningful market data, intelligence and insights to the organization. Partner with sales, demand generation and communication teams to influence and inform company strategy, product roadmap and positioning, messaging, and competitive differentiation
  • Strategize, advise, guide and coordinate inquiries, briefings, advisory days, events, and beyond to have meaningful engagement with analysts, product, marketing, and senior leaders throughout the year
  • Serve as the evangelist for AR best practices, educating and partnering with key stakeholders (executives, marketing, regional teams, sales/channels) to ensure that AR practices are employed consistently and effectively across all analyst interactions
  • Other miscellaneous duties as assigned by management

 

Required Qualifications:

  • 5+ years of proven industry analyst experience, ideally related to enterprise technology and data security
  • Experience with HubSpot, SFDC, Gaggle, and Microsoft Suite is preferred
  • Strong market research experience base, with core knowledge of research tools, use and best practices
  • Deep understanding of how to build and maintain relationships with key influencers, leading industry analysts, and analyst firms
  • Experience in influencing industry analysts and securing coverage
  • The ability to absorb and synthesize a broad array of third-party research and analysis, and summarize its significance to a broad, cross-functional stakeholder audience, including senior executives
  • BS/BA degree in marketing, communications, journalism, public relations, business or related field. BS/BA degree in marketing preferred

 

Knowledge/Skills/Abilities:

  • Excellent written and verbal communications skills, with an ability to translate technology insight for wider audiences inside and outside the company
  • Cross-functional team leadership; ability to influence without authority, including senior management.
  • Knowledge of trends in communications and analyst relations
  • Ability to be creative, strategic, analytical, and think outside the box to solve problems
  • Strong project and organizational skills with the ability to optimally structure and prioritize work
  • Excellent speaking and communication skills
  • An ability to thrive in a fast-paced environment

 

Perks & Benefits:

  • Competitive rate, Unlimited PTO Policy, Medical, Dental & Vision Insurance, Disability Insurance, 401K with company match, Employee assistance program and much more!

 

Physical Requirements:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Essential functions are those functions that the employee who holds the position or the candidate that desires the position must be able to perform unaided or with the assistance of a reasonable accommodation. When possible, reasonable accommodations may be made for persons who are disabled under the law. Reasonable accommodations are those accommodations which, as defined under applicable law, enable disabled individuals to perform the essential functions of their job title and to meet the employer’s expectations for the job title.

While performing the duties of this job, the employee is regularly required to sit, stand and walk; use hands/fingers to handle or feel and reach with hands and arms. The employee is occasionally required to climb, balance; stoop, kneel, crouch, crawl, talk and hear.

The employee may occasionally lift and/or move up to 30 pounds.

 

Equal Opportunity Statement:
Allbridge is an Equal Opportunity Employer. Allbridge does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.